Important Business Card Design Elements
When you hand out business cards to people at events or a job interview, the first thing that comes to mind is the design of the card's colors, layout, and font. The content of the actual business card is certainly important, but it's the design that creates the first impression. Your business cards are an extension of you and it is critical that they display your level of professional ism. Granted, the design of business cards can vary depending on industry, but it's always good to keep some general rules in mind. Read our list of important business card design elements.
1. Colors: Keep the colors simple. Play it safe with simple black and white business cards. You can always add an accent color that will help bring out the creativity your business card needs to stand out. Accent colors like red, blue, and pearl are bold and clean. No matter your profession, choose your colors wisely because this will be the first design element that will be noticed.
2. Layout: The way you decide to present your information and the overall layout of the business card will help contacts process the information. You want your information to be presented on the business card in a way that will allow people to scan through the card easily. If your business cards are horizontal, it is best for someone to be able to read it left to right. If your business cards use a vertical layout, you'll want someone to scan it from top to bottom.
3. Font: You obviously want new contacts and employers to be able to read your business card with ease. The font you decide to use plays a critical role when it comes to the effectiveness of your business cards. Unlike colors where a bit more creativity and freedom exists, your font style should always be a standard font. Play it safe with Times New Roman and Arial.