FOR IMMEDIATE RELEASE
Contact: Joanna Cella / Tanya Elm
Alison Brod Public Relations
firstname.lastname@example.org / Tanya@alisonbrodpr.com
TINY PRINTS CELEBRATES BREAST CANCER AWARENESS MONTH WITH A COLLECTION OF CARDS BENEFITING CHRISTINA APPLEGATE'S RIGHT ACTION FOR WOMEN
Limited-Edition Collection Designed By Christina Applegate
SUNNYVALE, CA., (September 19, 2011) This October, Tiny Prints (tinyprints.com), the leading online destination for personal stationery, greeting cards and wedding stationery, is proud to announce a partnership with Christina Applegate’s Right Action for Women (RAW). Following her diagnosis with breast cancer in 2008, Applegate created this non-profit organization to educate women about breast cancer, encourage them to speak with their doctors about appropriate screening and provide financial assistance to cover the high costs associated with breast screenings. Now, Tiny Prints has teamed up with Applegate to design a limited-edition collection of greeting cards and thank you notes with a portion of the proceeds benefitting RAW.
"I am so grateful to Tiny Prints for their support of Right Action for Women and their commitment to help young women become educated about their risk for breast cancer," said Applegate. "I love the collection we designed together. These cards are the perfect way to send a heartfelt message or just to brighten someone's day. I hope they will help people stay in touch with their loved ones."
Applegate's collection features designs that are easily customized with personal photos and messages on the Tiny Prints site. A set of thinking of you greeting cards in elegant pastels encourages customers to keep in touch with friends and family throughout the year. Applegate's take on everyday personal stationery is printed with a delightful pattern that will stand out amongst the sea of traditional bordered letterhead and more simplistic designs. A set of holiday cards will also join this noteworthy collection, debuting this winter.
This unique collaboration is the most significant Breast Cancer Awareness effort to date for Tiny Prints. Customers can enjoy distinctive designs created by an inspiring breast cancer survivor, while supporting a cause that affects so many American families. One in eight women in the US will develop invasive breast cancer in the course of her lifetime. Thanks to early detection and education efforts like those initiated by Right Action for Women, there are over 2.5 million breast cancer survivors in the country today.
About Tiny Prints
Tiny Prints, Inc. is comprised of Tiny Prints and Wedding Paper Divas, two thriving ecommerce brands offering stylish cards, invitations and personalized stationery to customers around the world. The company's emphasis on fresh design, high-quality products and a delightful customer experience have led to continued success in a variety of markets, from invitations to personalized greeting cards, Christmas Cards, business cards, address labels and beyond. Beloved by celebrities, top designers and stylish shoppers alike, Tiny Prints is quickly becoming a household name that's proud to remind us that sometimes the tiny things in life are really the big things in disguise.
About Right Action for Women: A Christina Applegate Foundation
Right Action for Women: A Christina Applegate Foundation was established in 2008 by award-winning actress Christina Applegate, in partnership with the Entertainment Industry Foundation, Hollywood’s leading charitable organization. The Entertainment Industry Foundation is a 501 (c)(3) organization. After receiving her breast cancer diagnosis, Applegate created the fund to educate women about what it means to be at “high risk” for breast cancer and encourage them to talk to their doctors about appropriate screening. Additionally, RAW provides financial assistance to qualified women to cover the high costs associated with breast screenings. Right Action for Women also provides individuals who are at increased risk for breast cancer with financial assistance to cover the high costs associated with breast screenings. For more information, please visit rightactionforwomen.org.