It can be difficult for a business to stand out in the minds of customers and clients. After all, there are so many businesses offering similar products and services, and many emphasize values such as impeccable customer service. However, there are still ways to stand out. Here are some ideas.
Customers and clients like to feel special, so keep a database of client information such as dates of birth and wedding anniversaries. Rather than make the information-collecting process robotic, gather the information during chats. A client will feel the warm fuzzies when he or she mentions in passing that a 50th wedding anniversary is to be celebrated next month, and you send a card.
Another way to stand out is to send cards for quirky holidays such as April Fool’s Day or International Cat Day (provided you know that your client is a cat lover, of course). Valentine’s Day is another holiday you can take advantage of to send funny or appreciative cards. Enclose deals such as 50 percent off a purchase while you are sending business Valentine cards. Including personalized gifts such as address labels or personal stationery can also show your business cares and will go the extra mile for clients.
Another way to stand out is to offer useful content online, say, through your blog and social media accounts. Humorous videos, intriguing infographics and chatty podcasts are materials you can use in addition to blog posts. As far as blog posts go, question-and-answer formats, listicles, how-tos and photographical essays have proven their mettle. Your clients and customers will stay engaged with you rather than drift away to competitors, and you will attract even more new folks to your business.
Client and customer engagement is one critical aspect in helping your business stand out. By sending clients, say, business Valentine cards and offering useful content online, you are off to an excellent start.
"We send out coffee gift cards to my husbands clients each year and these cards were perfect. I'm able to attach the gift cards to the back of this card. We upgraded the paper and it's beautiful. My only suggestion would be to use a navy print color for the gold strip on the front of the card. I used the suggested white and it is difficult to see!"
"My 5-year-old daughter chose this card to give to her Pre-K classmates. We personalized with her photo on the inside. She loved it!"
"The only reason I did not give the customer service/delivery part 5 stars is because a few of my cards arrive damaged through the thin sulifane packaging. The cards were nothing less than amazing, I abosolutely loved them, I was just disappointed that a few were damaged."
"This is an adorable and different valentine card for little girls..not your run-of-the-mill card..My daughter Loves it!!"
"I was very pleased with the quality of this product. Excellent paper on card and envelope . Design and print were also outstanding. Very pleased."