If you thought company holiday cards were all for show, think again. Very few companies make full use of the marketing potential of business holiday cards. Corporate Christmas cards can actually serve as holiday marketing tools if you design, purchase and distribute them with high standards of simplicity, style and quality in mind.
Sadly, business holiday cards remain an untapped resource in concentrated efforts at branding, name recognition and public relations. And yet, stylish corporate holiday cards are a yearly expense-companies send their corporate holiday cards to employees, clients, partners and nearly everyone else in their network. But they usually leave this important part of their yearly communication with all their business contacts up to whatever outdated corporate holiday card catalog crosses their desks.
Stationery savvy marketing managers are wising up and putting a little extra effort into ordering this year's company holiday cards. To maintain warm relationships in the community, turn to grown-up versions of classic Christmas characters, like snowmen and reindeer, on bright and festive corporate holiday cards. Or, choose elegant floral motifs or bold stripes of color on more sophisticated business holiday cards to make a classic statement about the holiday season.
Choosing a corporate holiday card to suit your business' level of formality is an important way to continue your company's brand recognition throughout the holiday season. Similarly, using functional cards, like calendar corporate holiday cards in a season-neutral shade like blue or brown ensures that contacts will keep your card up all year long. You can also send a photo corporate holiday card to give a personal touch to your season's greetings that will set your staff apart from the rest.
Whatever style you choose for your corporate holiday cards this year, don't forget that they represent your organization like a company-wide business card complete with equal parts advertising and customer relations. Make your marketing merry this year by capitalizing on your corporate cards!