Christmas Card Etiquette for the Family Business
Business Christmas cards are particularly important for the owners of small or family businesses. Sending a business Christmas card offers a chance to blend a time-honored corporate tradition with the particular, signature style of your own little company. Whether you and your family run a restaurant, shop, corporate office or manufacturing plant, the following business Christmas card dos and don'ts will help you make the most of your season's greetings in a stylish way!
DO select a business Christmas card that is appropriate for your mailing list. Some family businesses make a big mistake by sending too casual of a business Christmas card to important clients, customers and associates. Don't blend your company's trustworthy reputation with your family's personal quirky sense of humor — be respectful with your business Christmas card, and you are almost guaranteed to see a better response from your community.
DON'T skimp on quality. You might be able to find a cheap set of photo business Christmas cards at a discount store, but everyone on your mailing list is going to know exactly where you bought them from. Do you want everyone to think your company can't differentiate between beautiful, well made cards and the alternative? Shop around to find high quality business Christmas cards at online stationery shops that won't break your budget either.
DO add personal touches to your business Christmas cards. Make sure they are personalized to reflect your company's warmth and heart. Take a group photo, write a little jingle about your company to the tune of a familiar Christmas carol or include your office pet on the inside of the card! All of these ideas will spruce up your business Christmas cards in fun new ways, giving your season's greetings the extra personal touch that people expect from family businesses.
DON'T leave anyone off your mailing list. Fostering good will is what business Christmas cards are all about! Don't be afraid to send your good wishes to all of your contacts—the friendly feelings you will evoke will help your brand grow throughout the community.