Selecting and Addressing Business Holiday Cards
Sending business Christmas cards is a great way to express your appreciation to colleagues and clients as well as advertise your product or service. Once your company has decided to send holiday greetings, it is important to understand and use proper business holiday card etiquette to make the best possible impression this holiday season.
Select the right corporate card and sentiment. Your business Christmas card represents your company and should build upon and express its previously established image. Purchasing quality business holiday cards shows your good taste and lets your recipients know that they are valued. A poor quality card could send the wrong message and possibly offend those you want to impress or thank.
Before sending your corporate holiday cards, practice keeping your address list up-to-date throughout the year. Maintaining a database for your business holiday card group can make addressing cards easier and less of a chore when the holidays suddenly arrive. You will be less likely to embarrass yourself by sending a card to an old address or using an incorrect name when you keep your list current and organized.
Sending corporate Christmas cards to your clients and colleagues is a great way to maintain your current professional relationships, gain new customers, reconnect with previous clients and express gratitude for your existing ones. Start shopping early for your business holiday cards and keep your address list as current as possible. It will provide you with much needed extra time during the busy holiday season.