HALLMARK STORE ONLINE DESIGNS
BEHIND THE DESIGN
- What’s your style?
Olivia: My sense of style tends to be more classic, timeless and structured.
Bess: My personal style is casual but tailored. I like to stay on top of trends but not fads.
- What’s your favorite pattern or color?
Bess: I love a houndstooth pattern.
Olivia: Any kind of blue makes me happy.
- Do you have a specific ritual when you sit down to create a collection?
Bess: Make lists, collaborate, research, panic a little, put up a bunch of stuff on the wall, mine our collections, brainstorm and ideate with our design team.
Olivia: All of the above. Plus, I create a balanced palette of editorial idea starters and approaches to inspire the designers and typography artists and to help set the tone for the collection we're about to create.