"My 8yo son wanted cards that were not too sweet or cute. I wanted a card that wasn't another ad for a toy or TV show. This simple card was our middle ground. He thought the phone design was cool, as did his guy friends, while the photo placement allows you to highlight whatever aspect of your child's personality you like: silly, sweet, cool, your choice. I only wish they had more techie or graphic-novel cards and invitations to make older boys get this excited for stationery."