FOR IMMEDIATE RELEASE
Susan Becher Public Relations
(212) 496-1394 ext. 11
DwellStudio's New Partnership with Tiny Prints Fuses
Sensibilities and Services for the Modern Family
DwellStudio, the New York City-based bedding and home essentials company, celebrates summer 2008 by teaming with Tiny Prints, an online leader in premium, personalized stationery. "Tiny Prints has always offered great stationery for babies and kids," says Christiane Lemieux, founder and creative director of DwellStudio. "What better partner could we find?"
The unique alliance recognizes how digital communications have become so accelerated as to sometimes bypass a family's most significant milestones. Though created and ordered online, the collection honors the value of the tangible. Printed on high quality paper and cardstock, the DwellStudio Collection offered exclusively by Tiny Prints (www.tinyprints.com) will include birth announcements and thank you notes, along with invitations to baby showers, birthdays, baptisms, and bar/bat mitzvahs--any and all of which can be easily customized not only with font type treatments and color options, but also with pictures of your child.
"We are excited to work with DwellStudio as they make the transition from home textiles to paper and offer a comprehensive line of stationery," said Laura Ching, vice president of merchandising. "We believe that families will be excited to choose from the various stationery products featuring DwellStudio's iconic designs."
The DwellStudio iconography makes the transition from cotton to card stock effortlessly. The buses, trains, and zeppelins of Transportation, for example, can animate a small boy's birthday party invitation, while the winding leaves and branches of Garden make an ideal frame for an infant daughter's birth announcement. Dots and stripes are an obvious decorative accent. DwellStudio's signature modern aesthetic of fresh design and crisp palette of chocolate, lemon, aqua, rose, and dusk also makes it easy to create gender neutral designs.
As Lemieux points out, "The very last thing you want to do when you have a new baby is find a way to get yourself to the stationery shop. This way, you can do it easily and economically from home." Indeed, the partnership between the two companies is also a fusion of sensibilities: the collection is a place where the elegant, time-honored tradition of celebrating life's milestones with elegant printed stationery meets the convenience and affordability of an online service.
DwellStudio will also design holiday cards for Tiny Prints and wedding stationery for Tiny Prints premier wedding brand, Wedding Paper Divas (www.weddingpaperdivas.com).
DwellStudio was founded by Christiane Lemieux in 1999 with the idea to bring modern textile design to the world of home. The company quickly established itself as a leader and innovator in the bedding market and expanded to a fuller offering of home furnishings products, including table, baby, kids, travel, and toys. With a unique sense of color, an unwavering commitment to quality, and always remaining a step ahead in design, DwellStudio continues to create its own distinctive interpretation of home furnishings design. Log on to www.dwellstudio.com for additional information.
About Tiny Prints
Founded in 2004 by friends with growing families, Tiny Prints, Inc. is a web-based company comprised of two brands offering premium, personalized, social stationery: Tiny Prints and Wedding Paper Divas. Tiny Prints provides simple, modern, and unique stationery from photo birth announcements to baby shower and birthday invitations to Christmas cards and holiday photo cards. Offering exclusive designs from the nation's top designers, easy card personalization, a powerful preview engine and top-notch customer service, their designs have been lauded by numerous television networks, publications and celebrities. Tiny Prints finds great joy in helping their customers discover the perfect paper and design that will leave a lasting impression.