If you can count on one thing this upcoming holiday season, it’s that you’ll likely receive countless holiday cards from family and friends. After all, you did last year, right? Wait, you don’t remember? Therein lies the problem. Nearly everyone receives well wishes from their loved ones around the holidays, yet too often, those sentiments come in generic store-bought cards with poor designs printed on cheap materials that are quickly discarded and forgotten. If you’ve done this with the cards that you’ve received, then chances are the ones you’ve sent have likely suffered the same fate.
How, then, can you turn your annual holiday card into a keepsake that your family and friends look forward to receiving year after year? Here are just a few suggestions:
• Don’t be afraid to splurge
The temptation to buy a cheap pack of cards from your local grocery store can be strong, especially around the holidays when you’re looking to save as much as you can to be spent on gift. Yet spending a few extra dollars on a well-designed custom card turns the card itself into a veritable gift. Often, your loved ones will appreciate high-quality remembrances like foil stamped holiday cards more than a simple gift.
• Include a family photo
Your family and friends, especially those that you don’t see very often, will want to see how much your individual family has grown throughout the year. Therefore, get your spouse and kids together to take a nice, professional-quality family photo to be incorporated into your card.
• Give annual updates
On top of seeing how you’ve grown, your recipients also want to know what you’ve been up to. Type up a brief message giving updates on your family’s activities and accomplishments. Then, print out multiple copies that you can include in every card.
Creating Annual Expectations
Another way to make your annual holiday cards more memorable is to associate them with a particular event. For example, if you through an annual holiday party or celebration, use your holiday card as reminder of that event by also including a custom party invitation. That way, every year your recipients know that receiving your card also means that your party is just around the corner.