Even with the growth of digital communication, sending cards out for the holiday is a tradition that never goes out of style. It can also be a nice way to connect with business contacts throughout the Christmas season. However, sending cards professionally is not quite the same as sending them to friends and family, so make sure to follow the proper etiquette and guidelines.
Cards with photos on them might be ideal for your personal acquaintances, but avoid adding family photos for business. Instead, stick to a simple message in a festive font and consider a bright background color for increased aesthetic appeal. Add an extra touch of the holiday spirit by choosing eye-catching pearl white shimmer Christmas cards.
If the recipient is a client or business associate, send the card to his or her office. Do not send anything to the home address unless you are also connected on a personal level or spend time together socially. If you are sending to colleagues, however, mail the cards to their homes. Avoid handing anything out at the office; take the extra step of addressing the envelope and placing a stamp on it.
This might be an option for those folks from work lives past for whom you have no current physical contact info, but if at possible, send a hard copy. It adds a personal touch and will not be so easily discarded. It also keeps them from getting trapped in the spam folder.
Sending out Christmas cards can be a fantastic way to keep in touch with past clients as well as touch base with those currently in your professional circle and potential clients. It lets those with whom you do business know that they are important to you and can be a positive move towards building and strengthening relationships.